Amy Anderson opened Viva Diva in 1997 in Downtown San Rafael, north of San Francisco in beautiful Marin County, after starting in the business as a sales rep for several contemporary clothing lines. She loved the idea of establishing a creative, fashion-friendly environment reminiscent of visits with a close friend. Amy's goal was to create a space that I had not yet encountered, namely one that was fun, encouraging, honest, and “girlfriendy.”
The assistant buyer and store manager, Bri, and Amy are constantly scouring the markets for upcoming looks and trends that will work for our Nor Cal ladies. They search for lines that offer the best-quality contemporary styles with the biggest bang for their buck. This gives Viva Diva a great balance of high quality and hot trends. Viva Diva is all about sexy, contemporary fashion, and a true “girlfriendy” vibe. The Viva gals believe in real-girl, wearable trends that are flattering and accessible. They are partial to bohemian, beachy styles paired with a sexy, rocker edge... perfect for the girl who craves a relaxed yet sexy wardrobe.
My favorite thing about this boutique is the way they make you feel. Honesty really is their policy, they won't let you walk out in something you don't look and feel great in. I am a HUGE shopper and this is one place I never regret purchasing from. The only problem I have with Viva Diva is that I love them so much I end up spending way too much time there! Ok, not that bad of a problem to have...